We are delighted to share the impact of our Christmas campaign with The Economist, which smashed its target, raising £116,000 and marking an important moment for the charity’s growth and reach. Thanks to the campaign, we are on track to empower one million young people to think critically through current affairs by the end of 2026.
At the heart of the campaign was a two-page feature in The Economist’s Christmas issue, following the impact of the Foundation’s lessons in classrooms from Clayton County, Georgia, to Stoke-on-Trent. The article showed how young people are engaging with complex issues, from gun and knife crime to inequality, through structured, evidence-led discussion. It was supported by coverage across The Economist’s newsletters and social channels, a segment on The Intelligence podcast and a video from Zanny Minton-Beddoes spotlighting the Foundation’s work.
Beyond fundraising, the campaign has delivered lasting value. It has led to new educational contacts across the world and opened conversations about deeper partnerships. One reader wrote: “I came across the Foundation in a recent article on The Economist application. I feel that this is an exceptionally worthwhile cause that deserves everyone’s attention.”
This achievement reflects a collective effort from colleagues across The Economist Group, who supported the campaign across print, audio, video and social platforms. We are deeply grateful to everyone who donated during this period or supported the campaign.
The campaign is now officially over, but the article is still available to read and share here, and the Foundation is always ready to accept donations here.